AMC Theatres is opening a new concept called “Popcorn” stores, which will open in malls and outside of theaters. AMC says this placement will allow customers to buy popcorn without buying tickets or concession stand items to see the movie. Popcorn shops are an interesting move for AMC as it looks to keep up with growing competition from other theater chains like Regal Cinemas and Cineplex Inc., who have their own concessions options available away from theaters.
AMC Theatres has announced that they will be opening up popcorn stores outside of the theaters. This is a move that AMC believes will help with their business and allow more people to enjoy their movies.
This week, AMC Entertainment revealed that it is expanding beyond the operating of movie theaters. The startup intends to enter the multibillion-dollar popcorn industry, according to a news statement. AMC will offer its AMC Theatres Perfectly Popcorn via four new platforms, the same popcorn it has sold in its theaters for more than a century, since 1920. AMC Theatres Perfectly Popcorn will be sold at certain mall retail outlets throughout the United States beginning in 2022. Authentic AMC movie theater popcorn and other AMC movie theater snack products will be sold at the new kiosks, counters, and shops. This follows AMC’s recent statement that it will begin accepting Bitcoin payments for tickets and food items at its cinemas.
AMC aims to make their AMC Theatres Perfectly Popcorn accessible via meal delivery-to-home services as well. AMC will now offer “To Go” bags of freshly popped popcorn for takeout or pickup at its theaters. AMC Theatres Perfectly Popcorn will be available in supermarkets and convenience shops later in 2022, packed and microwaveable.
The popcorn industry in the United States is expected to rise dramatically in the next years, according to AMC. AMC feels that going into the retail selling of popcorn is a logical extension of its core business as the leading producer of freshly popped popcorn in the United States.
In the first half of 2022, AMC wants to open up to five “AMC Theatres Perfectly Popcorn” boutiques, counters, and kiosks in shopping malls around the nation. These first sites will most likely be in malls that do not have an AMC theater. AMC intends to build up to 15 retail locations by the end of 2022, with more to follow in 2023 and beyond. Popcorn in both conventional and gourmet flavors, candies, various movie theater goodies, Coca-Cola Freestyle alternatives, and bottled water will be on the menu. Freshly cooked popcorn will be available on-site at all AMC Theatres Perfectly Popcorn locations, delivering the theater popcorn experience without the theater.
Customers will also be able to purchase AMC Theatres Perfectly Popcorn from local theaters and have it delivered to their homes through delivery-to-home services starting in 2022. AMC will now start offering “To Go” bags of freshly popped popcorn for takeout or pickup at its theaters. Later this year, AMC plans to provide microwaveable AMC Theatres Perfectly Popcorn in supermarkets and convenience shops around the nation.
Adam Aron, Chairman of the Board and CEO of AMC, said in a news release, “The revelation that AMC will enter the multibillion-dollar popcorn business is so natural and reasonable that it makes one wonder why it hasn’t been attempted before. Needless to say, AMC is a popcorn expert. AMC Theatres now pops in the order of 50 tons of popcorn a day on our busiest days. However, popcorn’s appeal stretches well beyond the confines of our movie theaters. With this new AMC endeavor, we anticipate our iconic AMC Theatres Perfectly Popcorn to reach whole new sectors of the American public. This is a chance for AMC Entertainment to expand its business and generate new income streams, all while satisfying popcorn fans whether they are in our theaters, on the road, or at home.”
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AMC Theatres has announced that they will be opening popcorn stores outside of theaters. This is to allow people to buy and pick up their popcorn before going into the theater. Reference: amc popcorn pickup.
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